OTH Regensburg regularly advertises jobs for graduates, but one key challenge remains: Many students currently tend not to perceive OTH Regensburg as a potential employer. A project team from the 3rd semester International Relations and Management degree programme was commissioned to conduct a survey to find out the causes and develop specific approaches for targeted personnel marketing measures for graduates. The team was supported by the Human Resources department and Prof Dr Hartmann, lecturer in the ‘Project Management’ module.
The survey focussed on the technical faculties as a target group in order to specifically capture their perspectives. The tasks of the project team included
- Creating a survey
- Analysing the collected data
- The development of approaches for targeted personnel marketing measures for graduates
Existing measures such as participation in the ‘Connecta’ careers fair or the distribution of job adverts in faculties and student councils were taken into account in order to be able to develop targeted new approaches.
The results of the survey open up new perspectives for possible approaches in personnel marketing and allow us to derive approaches for targeted measures to strengthen OTH Regensburg as an employer.
