Sales Management (including digitalisation of sales)

You can visit this course on the vhb

In B2B companies, sales is usually by far the most important marketing tool. This course is not about pushy door-to-door sales pitches, but about ‘soft selling’, which is used in the B2B sector and is geared towards persuasion and a long-term business relationship. This course is designed to teach basic theories, concepts and methods of sales management. In addition, new digital methods of sales will be discussed. Using a mixture of instructional videos and interactive learning elements, this course will cover the two major topics of ‘Distribution Systems & Sales Channels’ and ‘Personal Sales’.