Study Business Studies - Marketing
Digital marketing and sustainability: become a marketing specialist in three semesters. Study at the cutting edge of business and be ideally prepared to enter professional life. A wide range of industries and roles are open to you.
application info
Content
What is the Business Studies - Marketing degree about?
Here you will master the full spectrum of marketing skills, with a special focus on digitalisation and sustainability:
- Use of Big Data analyses
- Special features of B2B marketing
- Development of suitable marketing strategies
- Function of brand and product management
You will first learn the theoretical content and then put it into practice in various projects and businessgames.
Management and methodological skills are also a core part of the curriculum, including
- strategic management skills
- entrepreneurship
- change management
- family business management
This will not only qualify you to work as a marketing professional, but also to take on a leadership role.
Ready to kick-start your career
Improve your specialist marketing knowledge so that you can hit the ground running and contribute to the success of your company! This will make you a sought-after employee on the labour market.
Digitalisation and practical content
Digitalisation is not a short-term trend. In our Master's programme, you will be prepared for the requirements of professional practice and master the relevant tools, for example:
- Web analysis tools
- Tools for data analysis and visualisation
- Business intelligence tools
Digitalisation is not only reflected in the teaching content, but also in the teaching itself, for example in the use of teaching videos or interactive online units.
Management skills
In addition to specialist skills in marketing, you will also acquire managementskills such as entrepreneurialthinkingandbehaviour. This not only opens the door to a professional career as a specialist, but also enables you to take on managementroles.
Career opportunities
What career prospects do I have with a Master's degree in Business Studies - Marketing?
Marketing specialist or management position? Consulting or industrial enterprise? SME or DAX?
The broad scope of the degree programme does not limit you to specific jobs, industries or company sizes after graduation.
All doors are open!
Graduates work for private companies as well as in publicinstitutions, for large DAX concerns or for the "hidden champions" among the SMEs.
Possible fields of activity:
- Strategy or operational implementation for product, price, distribution or brand.
- Social media manager
- Digital marketing expert
- Sustainability strategist
Studies and organisational matters
So that everything runs smoothly
Where do the lectures and internships take place? What else do I need to know? You can find answers to these and other questions here.
1. Please register in the OTH Regensburg application portal. It is not necessary to register with “Hochschulstart” for this degree programme.
2. The application process is entirely online. Please complete the online application and upload all required application documents.
3. Make sure you regularly check your status in the application portal. Here you can also see whether any documents are still missing. These documents must be submitted by the end of the deadline.
4. You will automatically receive email notifications via the application portal when your application status changes.
5. After your application has been processed, you will receive an e-mail with further information from the Admissions and Organisation Office of the OTH Regensburg as confirmation of receipt.
6. If all application documents have been received within the application deadline and are valid, you will receive an e-mail with further information after the examination committee has checked the documents. Please note that it is no longer possible to apply after the application deadline.
7. So what comes next? You can find all the information you need in the section under "Admissions and enrolment".
1. Please register in the application portal of OTH Regensburg .
2. You can now select the programme you want to apply for. Please go through the steps of the application, read the information carefully and upload the required documents when prompted. If you are applying for a higher semester, the most important documents are your university entrance qualification (for details please also check the tab „International“), certificates of language proficiency, official transcripts of records showing the courses you already completed, as well as a completed and signed application for credit recognition. Additional documents will be pointed out in the application portal.
Important!
You should only apply for a higher semester if you have already completed at least one semester in a similar university degree in terms of academic level (Bachelor’s or Master’s degree) and field of study. If you are currently enrolled in your first semester at university, you should not apply for a higher semester because you will most likely not receive your exam results before our application deadline (we do not accept any documents after the deadline).
To assess whether you have already completed creditable work, you should first read the study and examination regulations of the programme you wish to study, in particular which courses and modules are included in the curriculum. Further details of course content can be found in the programme’s module handbook. You can find these documents on the OTH Regensburg programme website. If you believe that you have already completed courses that are equivalent in terms of content and workload to courses from the programme’s curriculum at OTH Regensburg, you can make a proposal for recognition to the Admissions Board by listing these courses in the application for credit transfer. You also need to submit transcripts of records. Please combine these with course or module descriptions from your previous university. Instead of uploading the complete module handbooks, you should only upload the module descriptions of the courses you have completed. If the courses were taken at OTH Regensburg, module descriptions are not required. If you would be interested in studying the programme in the first semester as well, you should apply separately for the first semester (different deadlines or requirements may apply).
3. Please check the OTH Regensburg application portal regularly for updates on your status or missing documents. If necessary, you can upload any missing documents before the application deadline.
4. As soon as your application has been processed by the Admissions Office, you will receive a confirmation e-mail with additional information. Please note that receiving a confirmation e-mail does not imply that you will also receive admission.
5. If all application documents have been received within the application deadline and are valid, you will receive an e-mail with further information after the examination committee has checked the documents. Please note that it is no longer possible to apply after the application deadline.
6. The examination committee decides on the crediting of academic achievements and whether a placement in a higher semester is possible. This placement is based on the creditable achievements and not on the semesters completed. Please note that there may also be admission restrictions in the admission procedure for higher semesters.
7. So what comes next? You can find all the information you need in the section under "Admissions and enrolment".
BACHELOR'S CERTIFICATE
For the application for this Master's degree programme please submit your certificates and diplomas of your home country translated into German or English. The complete Bachelor's certificate with all subjects, the final grade and the grading scale is required. You can find detailed information in the admission requirements.
GERMAN LANGUAGE SKILLS
German language skills on level DSH 2 are required. You have to upload your German language certificate either when applying or when enrolling via the online portal.
These certificates are recognized as an alternative to the DSH 2 certificate:
- TestDaF: TDN 4 in all sections of the exam
- Studienkolleg: Feststellungsprüfung „Deutsch“
- DSD: Level II with C1 in all sections of the exam
- Goethe: C2
- telc: telc Deutsch C2, telc Deutsch C1 Hochschule
- ÖSD: C2
- UNIcert® Deutsch III
If you need a visa to study in Germany, you should look into the visa procedure and (if necessary) register on the waitlist as soon as possible. Depending on your country, receiving a visa appointment can take a long time. On the other hand, our admission letters are only valid for one semester and admission cannot be deferred.
You can find more information for prospective international students (on visas or other issues) on the web pages of the International Office.
Admission and enrolment
After the Master Commission has checked your documents, you will receive an admission or rejection notice by e-mail.
If you receive admission, you can immediately accept the place of study online in the application portal and upload the enrolment documents.
Enrolment generally takes place in August for a winter semester or in February for a summer semester.
Important information for online enrolment
Semester fee
The application for enrolment ("Antrag auf Immatrikulation") will include information about the current semester fee and the transfer details.
Documents
The following documents must normally be uploaded for online enrolment at the university:
- Signed application for enrolment ("Antrag auf Immatrikulation") along with other documents required, depending on the individual case. You will receive this by e-mail.
- Signed(declaration of consent regarding data protection (“Einwilligungserklärung zum Datenschutz”). You will receive this together with the application for enrolment.
- Copy of valid identity card/passport
- Digital notification of health insurance (M10), see the following notes "I would like to enrol. What do I have to do?"